Search Engine Optimization & Marketing
SEO offers a visible and effective search presence leading to a considerable increase of sales, profitability, and cost efficiency for our clients.
SEO is the practice of optimising your website and its content to increase visibility and ranking on search engine results pages (SERPs). The SEO objective is to increase the amount of high-quality organic traffic to your website which will increase your leads and sales. All SEO starts with keyword research to identify the keywords and phrases that people use to search for products, services, or information related to your business. Combined with an SEO audit, the keyword research will help to form an SEO strategy on how to adjust your website to boost its performance.
Once we have identified the keywords, we look at on-page optimisation; the process of developing your website’s on-page elements including the content, title tags, meta descriptions, headers, and internal linking structure. High-quality, well-structured, informative and engaging content is critical for SEO as it provides value to your users and is prioritised by search engines.
It’s important to combine on-page optimisation with off-page optimisation and technical SEO. Off-page optimisation involves building high-quality backlinks from other relevant websites, social media platforms and online directories to your website. In contrast, technical SEO looks at enhancing your site structure, coding and other technical elements, ensuring it’s fast, secure and mobile-friendly.
Our search engine optimization core services include: Organic Search, On-Page SEO, Link Building, Keyword Research / Strategy and Activity Report.
Development and targeted promotion of remarkable content that fulfills your needs by achieving, improving and maintaining the visibility of your web presence.
Make your content easily accessible to search engines. Our team is ready to implement solutions to boost your rankings and improve your performance.
An essential part of any successful SEO strategy, let’s build your internal link profile to add significance to your page keywords listed within search engines.
Search Engine Optimization is fundamental to success. Our SEO strategies will earn your site a higher ranking in search results. We’ll provide a full SEO keyword rankings report, a link building profile report and indexed page information. Our customer focused team will improve your traffic flow and increase sales for your web-based operations.
SEO is the lifeline of online marketing. We offer our valued clients a high quality and affordable package. Leave the rest up to us as our experts are trained on the latest guidelines from all major search engines such as Google, Bing, Yandex and Yahoo.
Keyword Research / Strategy
One of the most Important SEO elements is the target keywords. Let our team determine the best strategy for all your link building activities to increase your search engine ranking and organic traffic.
We provide a detailed report of your website SEO performance evaluation, as well as data about your traffic, top referring keywords and a full explanation of your search engine activity.
Our team of professional SEO experts is the perfect partner for a successful business partnership.
Our SEO process
1. Initial analysis and goal setting
The first step in our SEO process is to identify your target audience and their characteristics. Defining your audience is critical to creating engaging content and optimising your website to rank for the right keywords. Getting to know the market is also important in understanding your competitors and setting performance benchmarks. Our next step is to set SEO objectives based on the aims of the website such as lead generation or brand awareness. Setting specific, measurable, achievable, relevant, and time-bound (SMART) objectives ensure you’ll have a real business impact. We then create a meaningful SEO strategy to help you hit your goals. This will include a roadmap so that you have a clear understanding of all the focus areas and actions in the months ahead.
2. Keyword research
Keyword research is a critical component of SEO and we will identify the terms people are using to search for topics related to your business. Keywords help prioritise your content creation and optimise your website to rank for relevant keywords in your industry. Each keyword will have a search volume and several other businesses in your industry competing for it. We will work to understand what terms to target to bring the greatest return on investment which is key to ensuring success.
3. Implement strategy
Once the strategy is in place and keywords are identified, we will implement the SEO strategy to optimise your website and track its performance over time. We are agile in our approach and work with you to update the roadmap and strategy to prioritise changes as needed.