The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]
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The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]
I am an African Not because I was born there But because my heart beats with Africa’s I am an African Not because my skin is black …But because my mind is engaged by Africa I am an African Not because I live on its soil But because my soul is at home […]
1. Life isn’t fair, but it’s still good. 2. When in doubt, just take the next small step. 3. Life is too short to waste time hating anyone. 4. Don’t take yourself so seriously. No one else does. 5. Pay off your credit cards every month. 6. You don’t have to win every argument. Agree […]
One night a man had a dream. He dreamed he was walking along the beach with the Lord. Across the sky flashed scenes from his life. For each scene, he noticed two sets of footprints in the sand; one belonging to him, and the other to the Lord. When the last scene of his life […]
The more generous we are, the more joyous we become. The more cooperative we are, the more valuable we become. The more enthusiastic we are, the more productive we become. The more serving we are, the more prosperous we become. The more outgoing we are, the more helpful we become. The more curious we are, […]
Today I will search for the goodness in everyone I meet. I will remember that light reflects off the whole world around me, and that how I view that would depend on the glasses I choose to wear.… Today I will walk through doors and lives knowing that it is my contributions and not my […]
Thou shall not worry, for worry is the most unproductive of all human activities. Thou shall not be fearful, for most of the things we fear never come to pass. Thou shall not cross bridges before you come to them, for no one yet has succeeded in accomplishing this. Thou shall face each problem as […]
Thou shall not worry, for worry is the most unproductive of all human activities. Thou shall not be fearful, for most of the things we fear never come to pass. Thou shall not cross bridges before you come to them, for no one yet has succeeded in accomplishing this. Thou shall face each problem as […]
